61% Savings: Why Samsung's S90C OLED at $979 is Walmart's Best TV Deal of 2025

61% Savings: Why Samsung's S90C OLED at $979 is Walmart's Best TV Deal of 2025

In the world of premium televisions, OLED has long represented the gold standard for picture quality - with a price tag to match. That's why Walmart's current deal on the Samsung 55" Class S90C OLED 4K Smart TV is nothing short of revolutionary. At just $979 - down from an original price of $2,499 - this represents a staggering $1,520 discount and a 61% savings on one of Samsung's most acclaimed OLED models.


Breaking Down the Numbers

Let's pause to appreciate the magnitude of this discount:

  • Original MSRP: $2,499.00
  • Current price: $979.00
  • Total savings: $1,520.00
  • Discount percentage: 61%

To put this in perspective, the $1,520 you're saving could buy you an entire secondary home theater setup, a high-end gaming console with multiple games, or even a decent used car. We're talking about paying less than $1,000 for a television that was designed and priced to compete in the $2,500 range.

Walmart's Best TV Deal of 2025
$979.00$2,499.00

What Makes the Samsung S90C Special?

The S90C isn't just any OLED TV - it's positioned as Samsung's sweet spot between their entry-level and flagship models, offering premium features without the absolute highest price tag. Here's what makes it stand out:

Self-Lit OLED Technology

Unlike LED/LCD TVs that require backlighting, each pixel in an OLED display generates its own light and can turn completely off. This creates perfect blacks, infinite contrast, and stunning color accuracy that simply can't be matched by conventional LED technology.


Neural Quantum Processor

Samsung's advanced AI-powered processor upscales content to 4K quality, making even older shows and movies look better than ever. It analyzes content scene-by-scene to optimize picture quality in real-time.


Gaming Excellence

With a 120Hz refresh rate, ultra-low input lag, HDMI 2.1 ports, and support for variable refresh rate (VRR), the S90C delivers a premium gaming experience for next-gen consoles and PC gaming. Features like Game Bar and Auto Low Latency Mode make it particularly appealing for serious gamers.


Dolby Atmos Sound

The integrated sound system supports Dolby Atmos for more immersive audio without requiring an immediate soundbar upgrade (though serious audio enthusiasts will still want one eventually).



Tizen Smart Platform

Samsung's refined smart TV interface offers easy access to all major streaming services, voice control options, and smart home integration capabilities.


Why This Deal Matters in 2025?

What makes this deal particularly significant is how it's changing the OLED market landscape. Just a few years ago, finding any OLED TV under $1,500 was nearly impossible, with most premium models hovering around $2,000 for a 55" screen. At $979, the S90C brings OLED technology within reach for many consumers who previously could only consider mid-range LED/LCD options.


Who Should Jump on This Deal?

Movie Enthusiasts

If you value perfect blacks, incredible contrast, and true-to-life colors when watching films, OLED technology delivers an unmatched cinematic experience. Directors and cinematographers create content with these premium displays in mind.


Gamers with Next-Gen Consoles

PS5 and Xbox Series X owners will benefit enormously from the 120Hz capabilities, HDMI 2.1 features, and pixel-perfect response times that minimize motion blur in fast-paced games.


Anyone with a Bright Living Room

Samsung's OLED technology addresses one of the traditional weaknesses of OLED displays - brightness. The S90C offers significantly better performance in well-lit environments compared to earlier OLED models.


Value-Conscious Premium Shoppers

If you've been waiting for the "right time" to upgrade to a truly premium television experience, this 61% discount represents that moment. You're getting 2023-2024 flagship technology at mid-range prices.


The Fine Print: What to Consider

While this deal is exceptional, there are a few things potential buyers should know:

  • OLED TVs, while much improved, can still experience burn-in if static images are displayed for extremely long periods
  • The 55" size, while perfect for most living rooms, might be smaller than some users prefer for dedicated home theater spaces
  • Stock at this price point may be limited as Walmart likely has a finite inventory at this dramatic discount

The Verdict: The TV Deal to Beat in 2025

At $979, Samsung's 55" S90C OLED represents not just a good deal, but potentially the best television value proposition we've seen so far in 2025. It brings genuinely premium display technology below the psychological $1,000 barrier while making minimal compromises.



When retailers offer discounts this substantial (61% off), it usually signals one of two things: either they're clearing inventory for newer models, or they're creating an attention-grabbing loss leader. Either way, the consumer wins with access to a television that delivers picture quality previously reserved for those willing to spend well over $2,000.


If you've been contemplating a significant TV upgrade and have been waiting for the right opportunity, this Walmart deal on the Samsung S90C OLED is likely that moment. The combination of OLED picture quality, Samsung's premium features, and a sub-$1,000 price point creates a value proposition that we rarely see in the high-end television market.


Have you made the jump to OLED yet? What feature would convince you to upgrade your current television? Share your thoughts in the comments below!


Note: As with all deals, pricing and availability may vary by location and can change rapidly. I recommend acting fast if you're interested in taking advantage of it.

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